Heathrow airport pick-up

Currently, three brands, Aspinal of London, Calvin Klein, and Tommy Hilfiger, can purchase their products

Online through Heathrow Airport’s e-commerce portal site Heathrow.

Purchased goods are received at the airport. Heathrow was used by 18 million passengers this summer.

This e-commerce attempt is attempted while the retail store’s operating rate has

Recovered to 90% in response to the surge in passengers.

Heathrow, the UK’s most-visited airport, lost its No. 1 spot in Europe as COVID-19

Sent its ridership to its lowest level since the 1970s, but returned to No. 2 this summer

According to data released by ACI Europe, an airport industry group.

Heathrow is strengthening online services such as pre-booking to make the most

Of the growing demand for shopping by passengers and the increasing use of digital platforms by shoppers.

Before the COVID-19 pandemic, Heathrow Airport had a product called “Heathrow Reserve & Collect

” which was based on this model. Terminal 2, which accommodates 20 million people a year

Uses retail stores as a place to pick up products and also has a fitting room. Similarly, Terminal 5

Which is mainly used by British Airways, has been using foreign currency exchange stations in

The past, and Terminals 3 and 4 are looking for spaces to provide the same service.

Sales of e-commerce limited brands such as Aspinal, Calvin Klein, and Tommy Hilfiger

Have changed the trend so far, showing the possibility of the airport transforming into an online retailer.

However, for the time being, there is no delivery to the home only when passengers receive goods purchased at the terminal.

Heathrow said the products could be completed within 30 minutes from order to receipt.

It is possible because the airport operates an inventory warehouse in the terminal. 스마트스토어상위노출

The airport said, “The digital platform is a big opportunity for us,” adding

“It is a step forward to transition to a brand that has an infinite shopping channel called Cyber without having offline stores.

” It is pointed out that cost reduction and optimal service and sales can be differentiated.

In addition, Heathrow is biased toward luxury brands, allowing more middle

Heathrow airport pick-up

Class brands to be introduced by expanding e-commerce.

It is possible because it is a digital platform, and if metaverse techniques are introduced in the future,

The airport may be in the spotlight as a new shopping platform.

The UK has abolished VAT duty-free sales since Brexit, and now imposes VAT on all goods it sells.

Airport duty-free shops were hit hard. Heathrow expects passengers to be between 60 million and 62 million,

About 25% below 2019 levels. Amid the lingering headwinds of the global economic crisis, the war in Ukraine,

And the aftermath of COVID-19, it is predicted that airports will not return to pre-COVID-19

Pandemic demand for years to come except during the peak season.

Attention is focusing on whether airports will speed up their recovery by expanding e-commerce

Heathrow airport pick-up – 히드로공항픽업