Personal taxi license plate

Kakao Mobility has decided to overhaul the controversial Kakao Taxi business structure.

It will not only open other taxi calling services in the Kakao T app but also significantly change the system of affiliated taxi fees.

Kakao Mobility is reportedly considering the complete withdrawal of its affiliated taxi business.

Six days after President Yoon Suk Yeol publicly ordered measures at an emergency economic meeting on the 1st, saying

“The tyranny using Kakao Taxi’s exclusive status is too severe,” he predicted a major reorganization.

Kakao Mobility said on the 7th, “We will hold a private meeting with taxi organizations on the 13th to discuss ways

To proactively change the overall operation of the Kakao T platform.” The meeting will be attended by four taxi

Organizations and the Kakao Mobility Association of Affiliated Taxis. In Kakao Mobility

CEO Ryu Gung-sun and management will step up.

On the same day, Kakao Mobility announced that it would fully open the Kakao T app to other taxi-calling apps including

SK Telecom Wooty (UT). It is intended to make it possible to use competitive services such as public taxi calling apps operated

By Uttina local governments in the Kakao T app at once. The move comes as Kakao T

Which has a 95% market share in the taxi calling market, has steadily raised the issue of discrimination

By excluding unaffiliated taxis from calls. In February, the Fair Trade Commission

Fined Kakao Mobility 27.1 billion won for driving a call (call) to Kakao Blue.

Kakao Mobility also said, “We will materialize and realize a low-cost fee system in consideration of the specificity

Of taxis with public goods characteristics.” It is reported that the real fee for affiliated taxis,

Which is currently around 3-5%, will be lowered as requested by the taxi industry.

The affiliated taxi is called “Kakao Blue” and is a taxi with a Kakao character on it.

There are about 30,000 taxis, which is one-eighth of the 250,000 taxis nationwide.

Kakao Mobility has a stake or is operated by transportation companies that have signed a franchise contract.

If a passenger calls Kakao Blue, instead of paying an additional fee of 1,000 won to 3,000 won, they can get a Blue Taxi first.

In this case, blue taxis are forced to dispatch without an option. 스마트스토어상위노출

Instead of receiving 20% of the fare of affiliated taxis as royalties (fees)

Kakao Mobility returns 15% to 17% of operating sales on the condition that affiliated taxis provide operating data

And participate in advertising and marketing. Kakao Black, a high-end service with yellow license plates without a taxi mark

Is a structure in which Kakao takes 10% of the fare through individual contracts with private taxis.

If Kakao Mobility lowers its fees, likely, the contract structure will also be changed

Personal taxi license plate – 개인택시번호판