Kakao Taxi – 카카오택시
Kakao Taxi – 카카오택시
Kakao Taxi
Kakao Mobility, which operates Kakao T, has recently added a tip function to its calling taxi service, causing controversy.
The company says that users have added functions to express their gratitude to taxi drivers and that users only choose on their own.
However, consumers are bound to be sensitive to Kakao’s move, which controls more than 95 percent of the taxi call market.
According to the industry on the 24th, Kakao T Taxi’s audit 스마트스토어상위노출 tip service is a method in
Which the tip payment window is activated by giving five stars when evaluating the service after using the taxi.
The tips are divided into three types: 1,000 won, 1,500 won, and 2,000 won, so users can choose themselves and there is also a “no payment” window.
An official from Kakao Mobility said, “We made it by accepting the consumer’s response that there is no way to thank the driver,” adding.
“The paid tips are delivered to the driver excluding some of the card fees.”
Kakao T, which controls 95% of taxi calls, is concerned about the spread of the tip culture
The company emphasizes that users make their own decisions, but Kakao T app user reviews say.
“It needs to be stopped to introduce tips, which are the worst culture in the United States,”
“In the long run, taxi drivers will be disappointed and think of customers who don’t tip.”
Some taxi companies, such as Tada and IM Taxi, have already introduced tipping functions,
But these companies only operate large taxis on a small scale.
The ripple effect is bound to be different from Kakao T, which created the app-based taxi call market itself.
In the U.S., where the tipping culture was established decades ago
Kakao Taxi
There have recently been criticisms that tipping is a major factor in raising prices. It became a social problem with the new saying,
” This is why there are concerns that the tipping culture may spread in Korea, starting with Kakao T’s taxi.
Kakao Mobility said, “It is a function that passengers use only when they want
And it is different from the existing tip as it is only conducted after evaluation of the service after driving.”
Carrot book to attract commission-paid affiliated taxis?
Meanwhile, some analysts say that Kakao Mobility is a means to increase
The subscription rate of “affiliated taxis” such as Kakao T
Blue against the background of adding a controversial tip function without taking much profit.
Kakao Mobility is implementing the tip function for affiliated taxis such as blue and black.
The company receives 10-20% of sales as a fee for affiliated taxis but provides Kakao T service for free for non-blind general taxis.
There are 220,000 general taxis registered with Kakao T and 40,000 affiliated taxis.
It is explained that the general driver presented a “tip” in terms of additional profits other than taxi fares so that he could “transfer” to a member driver.
Kakao Mobility received a fine of 27.1 billion won from the Fair Trade
Commission earlier this year for allegedly manipulating its dispatch algorithm and driving calls to incentivize only affiliated taxi drivers.
An official from the mobility industry said
“In the end, Kakao Mobility has no choice but to give various incentives to increase the number of subscribers to affiliated taxis
” adding, “I think that’s why they came up with a tip function even though they knew it could be controversial.”